About

Hi! I’m Josephine Li. I grew up between cultures, born in the US, raised in Taiwan. Bilingual from early on, I learned how meaning shifts with context and tone. Before design, I studied chemistry, then literature, picking up visual design and editing along the way, always drawn back to making things clearer.

My first real glimpse into product thinking came in 2016, designing icons for a nutrition app. Later, working in bilingual roles, I gave feedback on a message interface that made text hard to read, and watched it get fixed. That was the moment I realized I wasn't just using systems, I was drawn to improving them. It wasn't a pivot so much as a slow alignment: observing people, understanding context, shaping clarity from complexity. It's the same instinct I bring to UX today.

You can always make a deal

A mindset I carry from my family. I see that as a reminder that good design comes from alignment, where we balance priorities, navigate trade-offs, and find paths forward through collaboration. Design is as much about thoughtful dialogue as it is about craft.